Selling at Craft Shows

Published August 8, 2012

No two craft shows are alike. Some may perform very well for you, however some may be total duds. So how do you select which of those to attend? There are no one sure fire answers that we know of, but there are things that you can do to better predict their outcome.

First off, ask around. You probably have a network of fellow artisans who have sold at various shows at some point or another. Learn from them and share your experiences with each other. This may sound obvious, but it is often overlooked. You can also expand your network through various social media outlets. For example, LinkedIn has many groups that you can join where people routinely discuss strategies and ideas.

Second, look for shows where there is an admission to get in. Not for you, per se, but for your customers a well. If people are willing to pay to look for something, chances are they will leave with something as well. This will greatly increase your odds

You could also reduce your costs by partnering up with a friend. Not all shows allow for this, however, if you’re on a budget and are willing to share space this could be a great option for you. As an extra benefit, you’ll also have someone there to help set up and spend time with during the slow times (but hopefully, this is at a minimum!)

Lastly, bring business cards, flyers or postcards to point people back to your online store. They might not purchase something from you today, but that doesn’t mean they - or a family member or friend - won’t purchase something from you tomorrow.

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