Selecting Content For Your Blog

Submitted by Hope & Grace Pens on December 24, 2012

The following post is the third in a series written by Bryce Piper of Hope and Grace Pens

When creating a blog post, it is important to keep it interesting, informational and engaging to your readers. You can accomplish this by following the guidelines below:

- Length. Personal preference, but keep your posts generally a length most people can read (and keep attention) in one sitting. My range is about 500 to 1000 words. That's not a lot of writing and it's difficult to get in-depth with that little space. Feel free to go longer or shorter, but remember that it must be compelling enough to keep a reader's attention. The more times they have to click "next page," the less likely they are to do so.

- Pictures. They're worth 1000 words. They break up the page and add color and flavor. Pepper them in there, but be careful not to clutter the page with too many. Keep them relevant to nearby text. The blog host will feature size and layout options.

- Humor/personality. Make your blog entertaining, not just sales pitch. Give readers a reason to want to come back. You don't have to be a comedian, but definitely insert personality. When you're writing, talk to one person. Even if your following numbers in the thousands, each reader perceives messages individually. It may help to imagine you're writing to Mom, Dad or Spouse. Keep it timeless. Future readers will go back and read old posts.

- Call to action. Get your audience to participate. Social media is interactive. Encourage readers to do something, like try your craft at home, teach their kids to do the same, check out related topics online, etc. Try to include a call to action in each blog post. Ensure a link to your store appears in the template.

- Tease. If you know the topic of your next blog post, allude to it and when it will appear.

- Feedback. Encourage feedback. Readers who comment are more likely to return. They feel part of the process, putting the 'social' back in social media. Without feedback, it's just a webpage. One way to do this is give them a topic or question on which to comment. Remember to monitor your feedback to ensure it stays family-friendly.

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