Post and Pray vs. Post and Promote

Published July 17, 2012

Oftentimes, artisans believe that their job is done once they complete an item and place it online for sale. The thought is that someone will eventually encounter their treasured item and then place an order for it along with some other items that may also be for sale. While this does happen, it’s becoming far less common than in the past due to the rising popularity and ease of selling online.

Today, your products are getting lost among tens of thousands of other artisans and designers who are all competing for the same customers. Look no further than Etsy for proof. While they may have thousands of customers searching for something unique at any given moment, they are also searching through hundreds of thousands, if not millions, of items. The odds that a customer stumbles onto your item suddenly becomes much smaller as a result.

How do you solve this? Sadly, there is no easy miracle answer, but with some additional hard work, it can be done. The answer is through promotion. You have to find ways to get your products in front of as many people as possible in order to find that elusive buyer (or buyers). In the past, advertisers used to spend a lot of money to catch your attention. Proctor and Gamble spends several billion dollars each year to promote their products. Today, however, you can reach just as many people for mere pennies and even free. The secret is through social media.

For instance, if you do not have a blog, create one. Write about your craft and how you are influenced in your designs. If you’re on Facebook, promote your items to your circle of friends and their friends. If you have a Twitter account, tweet about your latest creations. Get the buzz going, ask people to share your news.

If you’re really ambitious, create a series of YouTube videos describing your product and the process of your items are made. Participate in related discussions on other people’s blogs or even LinkedIn discussion groups - each time leaving a link to your store (be sure to do it in a polite and non spammy way). Soon, after a lot of time and patience, you will start reaching out to more and more potential customers and hopefully generating more sales as a result.


(9) Comments

Stoney Creek Silver

July 21, 2012

I have pretty much done the blog part but not the social media part. I also did ad sense and g+1. The number of site visits increased but no sale yet. I am not complaining just my experience so far. I will keep working on it. Best of luck to my fellow articents artisans. John, Stoney Creek Silver. Please check out my blog, I have some basic "how to info on PMC". www.stoneycreeksilver.blogspot.com

mattila's gems

July 21, 2012

not sure how to write a blog. I would make one if I knew how...

Stoney Creek Silver

July 22, 2012

Hi Mattila, If you go to my store, Stoney Creek Silver, on the home page you will see a small orange B. If you click on it you will be taken to my blog. You will be able to see what mine looks like and Blogger or Blogspot will tell you how to se up one. If you can make a store on articents you can do a blog. My Full blog address is www.stoneycreeksilver.blogspot.com Best, John, stoney creek

Leap Of Faith Creations

July 27, 2012

I enjoy readiing other blogs, but blogging myself scares me to death! It seems SO time consuming! I think I just can't believe that anyone would find my process interesting. How do you get over that fear?

Stoney Creek Silver

July 27, 2012

Hi Leap, Once you set your blog up the hard part is done. Then you just add or subtract and try to get followers to hopefully buy something and make a few bucks with AD SENSE. Lots of people might want to learn how you make things but you won't know till you put it out there. Best, John at Stoney Creek

Leap Of Faith Creations

July 28, 2012

What is AD SENSE

Stoney Creek Silver

July 29, 2012

Ad sense is a google advertising thing where they put ads in your blog and you get paid when someone clicks them.

sewjean

October 29, 2014

were can I do my sharing on facebook sorry I am new here sewjean

sewjean

October 30, 2014

good morning well I learn how to do my sharing now I hope every one can see my items let me know what I mess up on I still learning this stuff I am just a young old lady here