Painting a Picture
Published July 25, 2012
When writing a description of your product, or even selecting a name for that matter, try to paint a colorful picture for your customers. Be as detailed as possible and even create a story around the item to help draw some emotion for the reader.
For instance, would you rather purchase a “Pearl Necklace” or an “Elegant Necklace laced with Freshwater Pearls”. The same can be done with your description as well, however here you will have even more room to get creative. If you take the time to do this, your SEO will also increase and you’ll likely receive more search engine traffic as a result.
Chances are you put forth a great deal of effort when creating your work of art, so why would stop short there? Give it its full respect, your customers will appreciate it and you’ll likely generate more sales as result.