Building Trust with your Customers
Published February 8, 2013
One of the most critical aspects when running a business is to gain the trust of your customers. Without trust, you’ll never close on a single sale. Without trust, your customer will not have confidence in your ability to deliver a high quality product or experience. Without trust, they will simply move on and do their shopping elsewhere.
Fortunately, there are numerous strategies that you can use in order satisfy most of their concerns. One such way is to be open and not be anonymous. Put a face your name and tell people who you are and what you do and why you do it. Be accessible for questions and feedback, and then be timely and honest once you receive it.
Another strategy is to formulate and then clearly display a return policy for your customers. Give them the confidence that you’ll not only stand behind your product, but also fix it if something ever goes wrong. This essentially becomes their insurance policy when doing business with you.
Lastly, proudly display positive feedback from your past customers. Seek out reviews and testimonials ranging from the overall quality of your delivered product to the timeliness of their order. Let your customers speak on your behalf.